Approachable
The Client Who Wanted to Sound Friendly
There is a word that ends careers. Not loudly. It just shows up in the brief, third paragraph, underlined, and from that point forward the copy is already dead.
The brief is not the problem.
Senior copywriter. US agency pedigree. Works in English. Based in Sardinia. Available for campaigns, long-form, brand voice, and the kind of web copy that doesn’t read like it was written by a committee in a hurry.